Though business and spirituality are rarely associated with each other, Bishop Etta’s work clearly demonstrates how the qualities within scripture are not just relevant but integral to running a successful and sustainable business of any kind. His structure is simple yet profound, delineating each point with prose that is followed by a verse from scripture that precisely highlights how the particular skill came to great use.
Manifesting four decades of experience with both business and ministry, the author dives into traits like being an active listener and asking serious questions. More specifically, in the “Listen more, talk less” trait, the power of solitude and how it can create clarity is best exemplified in Matthew 14:23, where Jesus sends everyone away and goes into the mountains to seek prayer. The author has a keen sense of which passage would best epitomize a particular topic, creating a series of “aha” moments for the reader and allowing today’s youth (and perhaps even the skeptics) the chance to better understand the role of the Bible in all facets of life.
In conjunction with faith and prayer, however, Bishop Etta emphasizes the importance of being practical. For instance, rather than worry, one should think more, and upon thinking, one should form his or her own hypothesis on the topic in question and ultimately seek out answers. Thus, worrying is meaningless. From a business perspective, the author nails down key components of any business plan, such as a concrete understanding of the target demographic and one’s “why.” At its core, the work is about transformation through inspiration and prayer. By immersing oneself in scripture, individuals can keep pace and ascend in a rapidly moving world.