From the chaos of the pandemic emerged a tremendous influx of small businesses and the rise-to-action of entrepreneurial mindsets. While Gillin’s guide focuses on cultivating one’s skills, it emphasizes the inherent element of the human spirit, a true understanding of one’s self that comprises the third level of intelligence and directly correlates to fully grasping the entrepreneurial mindset. Focusing on the Integrated Self, the author dives into emotional, rational, and spiritual intelligence. In this portion, the infamous elevator pitch is dissected at the molecular level, giving audiences an opportunity to step into the mind of a seasoned veteran and discern how they identify the potential for both the venture and value creation. Digging deeper, the concept of a lean business plan helps the aspiring entrepreneur cut away all the fluff and get to the heart of the strategy.

Though the content itself is clearly written and conveyed, the graphics help take it to the next level and provide a clear and logical flow pathway for the layman. Steering away from the typical entrepreneurial blueprint, this piece hones in squarely on the intangibles, such as intuition, and specifically how the autonomous nervous system plays a role in unearthing valuable information and strategies at a quicker pace. In effect, the concept of energetic resonance is a fusion of the individual’s passion for their core mission to such a degree that their decisions seem entirely intuitive and instinctual.

As the work progresses, ideas of minimizing free energy and gaining awareness for entrepreneurial behavior rise to the forefront and provide an intriguing discourse on the steps to the entrepreneurial journey. In an era where the entrepreneurial process, from conception to actualization, often bypasses the entire journey, the author attempts to break down the process into a science, delivering a thought-provoking, meaningful read.

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