Not many people know about the ins and outs of the solar industry, but that will change once they have read Schoch's book. The book tells of Schoch's personal life and views while exploring the United States solar industry. It's a look at how the industry has changed over two decades, as well as business and the importance of morals. Schoch's insights about understanding business are a wonderful take. He tells readers that what is required to know about business is to know what is fundamentally good and what is fundamentally bad.

While he doesn't want to be associated with the term "holy roller," Schoch says his faith remains a big part of his career and life. Schoch began his career in high tech in the late '90s in Texas, and in 2000 he went to Denver to go get his MBA. A year later, he had job offers lined up, but everything changed on September 11th, 2001. The country was not only in mourning, but the market crashed. It's one of many examples of how Schoch's faith helped him through tough times. Another good example is how many years later, Schoch would again need it to help him get through the layoffs within SOLON.

Overall, this business story, wrapped in a human drama, looks at how spirituality can help during someone's darkest times. A big plus is how Schoch shares the tools that have helped him through the years. There is no gatekeeping. Schoch writes with passion not only about climate issues, but also about his family and faith. The flow of his writing is perfectly balanced and polished. It's a fascinating, high-quality read about a man's moral compass in an ever-changing world.

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