It's common to have investment fears about buying into the stock market. After all, life is complicated enough. But Demmert is extremely optimistic about investing in stocks and has the numbers to back it up. He explains that even given the higher risk and troughs in the market, stocks historically give the best return on your money.

Once he convinces his audience that they need to jump into the market, he explains how: "In the coming lessons, I will elaborate on why stocks are your best choice and how you can do perfectly well no matter what the market does while never falling victim to the market by taking too big a risk or not enough risk." Moreover, Demmert explains why readers need him. "This emotional roller coaster is the reason that most investors and even Wall Street analysts ‘buy high and sell low’ and why the human brain is just plain bad at investing."

After convincing readers of why they should invest, Demmert teaches them how to invest and diversify. He also explains what to invest in beyond standard stocks, such as bonds, ETFs, preferred stocks, and REITs. This financial self-help book offers a plethora of information delivered in an easy-to-follow and logical way. Demmert covers it all, whether it is sociology, psychology, finance, or economics. In fact, readers may find that the book itself is an excellent investment. Everyone needs to understand the basics of investing, and here is the book to give the basics and beyond in an interesting and readable form. Anyone picking up this how-to book is certain to find it to be a good investment of their time and an excellent guide to future financial decisions.

RECOMMENDED by the US Review

The 2024 Eric Hoffer Book Award Business Category First Runner-Up

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