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This easy-to-read book is packed full of hard truths. Using the imagery of missing notices on milk cartons from the 1970s, John Nieman demonstrates all that has gone "missing" in America through the country's fast evolution in the past fifty years. From spontaneity to compassion to fatherhood and even customer service, the reader receives in short snippets a full picture of the disheartening impact these lost virtues have on our modern-day society. Each topic is introduced with a brief phrase on a milk carton followed by the familiar question, "Have you seen it? No questions asked." The chapters are a mere page in length, keeping the reader's attention and preventing any argument from becoming a rant.
This book holds a deep sense of nostalgia while also calling the reader higher to practice forgotten morality and make the world a better place. Nieman seems to recognize that In the process of rapid societal development, modern society has lost several valuable ethics. Each chapter is written in a flash nonfiction format, allowing the reader to grasp the gravity of the "missing" virtues without making one feel overburdened by sentimentality. The illustration of the milk cartons paints a clear and tangible picture of the ideas that the author is hoping to call back into existence. Writing for the general audience, the author is careful not to lean towards any political ideology. However, he does point out the pros and cons of both sides. Any reader who is wanting to make the world a better place and dive into what is "missing" in our modern-day culture will undoubtedly enjoy this quick and thought-provoking read.