Around the world, nonprofit organizations exist that strive to tackle complex problems with all their resources, often supported by volunteers and donors. Many people want to help out and do good, so why do some nonprofits flourish while others struggle to get by? Fundraising is not as glamorous as making a huge social or technological impact, but the money that keeps these organizations running has to come from somewhere. The author of this guide draws on her personal and professional experience to guide fundraisers through the kinds of conversations, questions, and inspiration that will not only lead to more donations but, in the long term, even to posthumous support for the causes donors care deeply about. Through communication and involvement, all parties will feel more tapped in and invested, eager to see their shared goals met.

The method presented in this book requires the reader to use it personally before it can be deployed within an organization or directly to potential and established donors. With that in mind, each chapter includes interactive assessments and activities that open the door to personalizing this journey and integrating each step bit by bit through practice. The inclusion of the author's personal experiences not only helps make these concepts feel real but also aligns with the book's central method of creating and sharing stories. Additionally, the long-term relationships fostered through working together and sharing experiences mean readers can work through the concepts chapter by chapter, growing closer and creating opportunities for more regular support. Inviting and casual, this guide is for a specific niche that understands the challenges and needs of someone in this position, offering a chance for major growth.

Return to USR Home