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"Characterized by the gathering and almost instantaneous transmission of vast amounts of information" (dictionary.com), the Information Age is undoubtedly a vast and convoluted collection of data. Consumers are oftentimes so inundated with information that it is difficult to sift out fact from fallacy. No Bull Information—as its subtitle accurately puts it—is "a humorous, practical guide to help Americans adapt to the Information Age." And with the aide of his cartoon character Arnbi (pronounced "Arn-bee"), Gamble offers a balanced approach to dissect data for the purpose of separating facts from bull-laden information, as well as provide the necessary tools to effectively address the barrage of day-to-day info.
John Gamble's grassroots guidebook drives home a clear-cut message that requires a blend of analytical thinking and the good ole "think out of the box" paradigm. The distinguished Penn State professor applies basic principles of political science and reformats them into layman's terms to tackle everything from how to logically evaluate politicians and their decisions to how not to be lured into buying the latest fad at the supermarket by using the No Bull Information (or NBI) method. A key element critical to the success of NBI is for people to first change their mindset by weighing past history with the present and remembering that the world doesn't revolve around them (thinking outside of the box). Gamble's narrative is replete with real and hypothetical examples and analytical tools—all punctuated with ARNBisms (one-liner nuggets of wisdom from the mind of Arnbi) and comedic commentaries. Capitalizing on the aforementioned text design, Gamble includes what he calls "guidance survey" and "guidance focus" cards that can be used to deal with a host of topics. Topic examples include reducing noise and clutter, politicians and politics, healthcare, infomercials, credit, magazines, and voting. Used consistently, Gamble's NBI method will no doubt help Americans become wiser citizens as well as consumers.
RECOMMENDED by the US Review